The Google Story vidio

The Google Story

The Google Story
Authors: David A. Vise and Mark Malseed
Publisher: Bantam Dell, New York
Copyright: 2005
Who are the Google Guys? What’s a Google Doodle? What is the Googleplex? And why would anyone want to search the Internet in Pig Latin or Elmer Fudd? The answers to these and other compelling questions make up the content of this eminently readable, highly entertaining account of the birth and phenomenal growth of one of today’s leading technology companies.
In 1998, after reluctantly dropping out of the doctoral program at Stanford University, Sergey Brin and Larry Page founded Google on some very basic principals that remain at the heart of the company’s success today. To quote authors David Vise and Mark Malseed, “Google’s transcendent and seemingly human qualities give it special appeal to an amazingly wide range of computer users, from experts to novices, who trust the brand that has become an extension of their brains.” Google is so innately “human” because the programmers behind its functionality have remained true to the founders’ vision of a search engine whose focus is entirely on the end user. They favor “pull” technology and marketing versus “push” and believe that the quality of their product will compel their users to “tell a friend”. Again to quote the authors, in the early days “Google grew in popularity and recognition without spending a dime.”
Of course, Google eventually needed to attract investment capital, and it did, but Brin and Page have never compromised their integrity and vision and the result is a company that went public in 2004 at a price of $85 a share and now trades well over $450 a share. Though they are millionaires several times over, the founders have remained personally involved in nearly every aspect of the business. To illustrate the sense of humor that pervades the entire corporate culture, in August, 2005 Google sold 14,159,265 additional shares in a secondary stock offering. Why the unusual number of shares? They represent the first eight digits after the decimal point for pi (3.14159265), completely appropriate for a company run by two mathematicians.
From an auspicious misspelling to an entity that for millions of people around the world has become synonymous with the Internet, Google has transformed the way we search for information. And the founders’ “Don’t Be Evil” motto continues to ensure that they won’t sell out to the mass marketers who want to capture the hapless web searcher – their marketing/advertising strategy is unique in the industry. Thus it is that what began as a misspelling of a very large number (a “googol”) has been so embraced by the world that it has become a verb in the American lexicon as we google our way around the Internet on a daily basis.

Applying the Secrets of Google's Success

The Secret To Google's Success

Everybody knows that Google Inc.'s (GOOG ) innovations in search technology made it the No. 1 search engine. But Google didn't make money until it started auctioning ads that appear alongside the search results. Advertising today accounts for 99% of the revenue of a company whose market capitalization now tops $100 billion.

Now, research is showing that Google's auction methodology, invented internally and so important for its success, is far more innovative than auction experts once believed. While superficially similar to earlier types of auctions, it is a "novel mechanism" that "emerged in the wild," write the authors of The High Price of Internet Keyword Auctions, a new study by Benjamin Edelman of Harvard University, Michael Ostrovsky of Stanford University, and Michael Schwarz of the University of California at Berkeley. Google's AdWords became so successful after its debut four years ago that some of its key features were quickly adopted by Yahoo! Inc. (YHOO ), then the search-ad leader.

MATHEMATICAL RIGOR
Close-mouthed Google has opened up about AdWords since the three economists cracked its code last November. It freed Hal R. Varian, a Berkeley economist who consults for Google, to publish some of his findings about the auction methodology. And on Feb. 22, Google gave an interview to BusinessWeek in which for the first time it named the technical leader of the project: Eric Veach, a veteran of Pixar Animation Studios (PIXR ) whose Stanford doctorate was in computer graphics, not economics. "Without his mathematical rigor we wouldn't have been able to do it," said vice-president of product management Salar Kamangar, himself a biology major, who was Employee No. 9 at Google and led the nontechnical side of the project.

Some of Google's innovations are only now being matched. For instance, Yahoo gives the top spot on its search results page to the advertiser who pays the most per click. But Google maximizes the revenue it gets from that precious real estate by giving its best position to the advertiser who is likely to pay Google the most in total, based on the price per click multiplied by Google's estimate of the likelihood that someone will actually click on the ad. Anil Kamath, chief technology officer of Efficient Frontier Inc., a search-engine marketing firm in Mountain View, Calif., estimates that Google earns about 30% more revenue per ad impression than Yahoo does. Kamath says Yahoo is likely to follow Google's lead soon. Asked about that, a Yahoo spokesperson says the company is "currently evaluating" making more use of the "click-through rate" in placing ads. Last fall, Microsoft Corp.'s (MSFT ) MSN embraced Google's approach, tweaking it to increase ads' relevance, when it began auctioning search ad space.

What makes Google's auction so different? Auctions come in two main flavors. In a typical first-price auction, participants put in sealed bids, then the winner pays his or her bid. But the danger is the high-bidder ends up regretting having won, an effect known as the winner's curse. A second-price auction lessens winner's curse because the highest bidder gets the prize but pays only the minimum necessary to win, namely the second-highest bid, plus perhaps a penny.

Kamangar, Veach, and colleagues chose a second-price auction. But not knowing theory, they designed one that differed in a key respect from the one economists had studied. In the economists' version, bidders always have the incentive to tell the truth. In Google's auction they don't, say Edelman, Ostrovsky, and Schwarz, since in some cases, by understating the top price they're willing to pay, advertisers could get a slightly lower position on the search page for a lot less money. They conclude that naive advertisers who told the truth could overbid. Google's system has pluses for advertisers, too, says Varian. It's easier to understand than the academic version. And it's proven to work on a large scale.

AdWords Select, as it was called at its February, 2002, debut, was actually Google's third crack at an ad auction. The first two were flawed, but Google founders Larry Page and Sergey Brin kept pushing. Even the current system isn't perfect. Advertisers complain that it's too much of a "black box." Still, if the best measure of innovation is commercial success, Google's AdWords was a grand slam. Says Kamangar: "Third time's a charm."

Success Secrets of the Rich & Happy! by Bart Bagge

What are the secrets of success ...

1. to “think positive” at every opportunity. Visualize success, not failure. Avoid negative environments and people. You are what you think. In fact, a study shows that positive thinking actually increases longevity.
2. Decide on your dreams and goals. Be specific about your goals. For example, say “I am taking a cooking class next month,” rather than “I would like to take a cooking class sometime.” Create a plan to reach your goals, and stick to it.
3. Take action. Goals alone have no meaning; you need to take action to make them real. Don’t let fear hold you back. "Just do it."
4. Never stop learning. Take classes, go back to school, read books, join a discussion group. If you are interested in a subject, make time to learn about it. Keep acquiring new skills.

1. 
   
2. Be persistent and work hard. You’ve probably heard the expression, “success is a marathon, not a sprint.” Keep your eye on the goal, and keep working toward it. Don’t give up.
3. Learn to analyze details. Get all the facts, and ask for input. This will help you make wiser decisions. Acknowledge your mistakes, but don’t beat yourself up. Learn from your mistakes.
4. Focus your time and money. When you believe in something, put your attention and energy there. Don’t let people or things distract you.
5. Don’t be afraid to innovate; be different. Be true to yourself, and have your own ideas. Following the crowd is a path to mediocrity.
6. Communicate with people effectively. Remember that no person is an island. Communicate your thoughts and desires honestly, and encourage others to communicate honestly with you. Practice understanding and motivating other people.
7. Be honest and dependable; take responsibility for what you do. Never cheat or lie. When you make a promise, keep it. When you screw up, admit it. Without honesty, dependability and responsibility, the other nine secrets of success don’t add up to much.

قصة كفاح جوان ك. رولينج – المؤلفة الأكثر ثراء – صانعة هاري بوتر

غلب على ظني انشغالي في الفترة المقبلة بوظيفتي الجديدة، ولذا أحببت أن أترككم مع قصة نجاح جيه كيه رولنج، الكاتبة الانجليزية التي قدمت لنا عالم هاري بوتر. في البداية أوضح أن في قصة جوان رولنج الكثير مما يمكننا أن نتعلم منه، وفيها الكثير الذي نختلف معها فيه، وكعادة كل شيء في هذه الدنيا، علينا أن نأخذ المفيد الصالح، ونترك كل ما عدا ذلك. وعليه، لا تشغل بالك بالخلاف حول السحر الذي تدور في كنفه تفاصيل القصة، ولا بآراء الكاتبة في بعض القضايا المعاصرة، نحن نتناول المفيد من قصتها وحسب، ولو كانت الدنيا خيرا خالصا أو شرا خالصا لكانت الحياة أسهل كثيرا، وهي ليست كذلك. لنبدأ.


يرى البعض أنه لولا الحالة النفسية السيئة التي سادت العالم بعد أحداث سبتمبر 2001 لما حققت هذه الرواية كل هذا النجاح الكاسح غير المسبوق، فقد وجد الناس في نسيج الأحداث الخيالية والعالم السحري الذي صنعته المؤلفة ما يساعدهم على نسيان قلقهم وخوفهم من الأحداث الجارية. إنها رواية هاري بوتر، ذلك الطفل اليتيم الذي ورث قدرات سحرية من والديه، لكن قبل أن ينجح هاري بوتر، نجحت قبله مؤلفته وصانعته من خيالها، الانجليزية جوان رولينج Joanne Rowling، لأنها مثال حي لامرأة تحولت من الفقر المدقع إلى ثراء بالغ.

جاء ميلادها في 31 يوليو من عام 1965 في مدينة جلوسيسترشير الانجليزية (جنوب غرب إنجلترا)، وكانت الأخت الكبرى لصغيرة جاءت بعدها بعامين. منذ صغرها والجميع ينادونها ’جو‘ اختصارا، وحين يغضب أحدهم منها، كان يناديها جوان! لطالما سردت ’جو‘ لأختها ديان القصص الخيالية، كما كانت تحب الأرانب بشدة، حتى أنها وعمرها ست سنوات عمدت لتأليف قصة من وحي خيالها أسمتها ’أرنب‘ لكي تقنع والديها بالسماح لهما بتربية أرنب في منزلهما. لم تحصل جوان على أرنبها، لكنها عرفت وقتها أنها تريد الاستمرار في تأليف وكتابة القصص.
بعدها انتقل والدا جوان للعيش في الريف الانجليزي في بيت أوسع، ولم تكن المدارس هناك بالتي تروق لجوان، لكنها اكتسبت أصدقاء كثر من خلال قصصها الخيالية التي كانت ترويها في أوقات الغداء، وحين بلغت مرحلة الدراسة الجامعية، كانت الكتابة والتأليف مجرد هواية جانبية لها، وعملا بنصيحة والديها لها، درست اللغة الفرنسية في جامعة اكستر حتى تخرجت، أملا في أن يساعدها ذلك بعد التخرج في العمل في وظيفة سكرتيرة، إذ أن إتقان لغتين كان من العوامل المساعدة في نجاح من يمتهن هذه الوظيفة، على أن التخصص في اللغة الفرنسية منحها عاما دراسيا في العاصمة الفرنسية باريس ضمن نطاق دراستها الجامعية.
للأسف، لم تكن جوان تجيد أو تحب التنظيم وإدارة الوقت، لكنها تخرجت وعملت باحثة وسكرتيرة في العاصمة لندن من أجل غرض واحد، إذ أن عملها وفر لها حاسوبا تعمل عليه، وقد استغلته أثناء أوقات فراغها في كتابة قصصها، ولم تمض فترة طويلة حتى كان تأليف قصصها قد استولى على كل تفكيرها وشغل كل وقتها. وعمرها 26 ربيعا، أدركت جوان أنها نالت كفايتها من هذه الوظيفة، وبعد مصيبتها في وفاة أمها عن عمر 45 سنة فقط، آثرت أن تترك كل شيء ورائها وترحل إلى مدينة بورتو في البرتغال لتعمل في تدريس اللغة الانجليزية، ورغم أنها وظيفة بعيدة كل البعد عما كانت تحبه وتريده وتحلم به، لكنها كذلك سمحت لها بأوقات فراغ أطول، أملت أن تقربها من هدفها وهو إنهاء الجزء الأول من قصة هاري بوتر.
وهذا وقت الفاصل، وبعده نواصل…
أذكركم بأن هذه القصة واحدة من 25 قصة نجاح مماثلة، جاءت ضمن سياق كتابي السادس الباقة الثانية من 25 قصة نجاح، يمكن شرائها من متجر لولو عبر هذا الرابط مقابل 15 دولار. هذا الكتاب منشور في مصر تحت اسم النجاح الصعب ويمكن الحصول عليه من دار أجيال للنشر. إذا أردت نقل هذه القصة إلى منتداك وموقعك، افعل بشرط وضع رابط لهذه التدوينة هنا، مع ترك رابط شراء الكتاب من متجر لولو ورابط دار أجيال، إن لم تقبل فلا تنقل!